About the Project
taxi-mar.com is an online booking platform for airport and private transfers in Bulgaria. At DXA Soft, we are responsible for both the technical development and digital marketing aspects of the project.
Our involvement goes far beyond software development. We provide comprehensive digital services, including technical maintenance, SEO optimization, social media management, and advertising campaigns across Google Ads and Meta Ads.
Our goal is to combine technology and digital marketing into one effective solution that simplifies transportation service management, enhances the customer experience, and supports business growth.
Web Development and Automation
We developed a specialized online booking system that allows customers to easily select their route, travel date and time, vehicle, and number of passengers.
We implemented automatic fare calculation based on the selected transfer, along with integrated online payment functionality.
We also built a custom administration panel for managing bookings, vehicles, drivers, routes, and pricing. This provides a centralized environment for controlling core business operations while reducing the need for manual processing.
The platform supports multilingual content, making its services accessible to international customers and simplifying the booking experience.
SEO Optimization and Organic Visibility
We actively work to improve taxi-mar.com's visibility in search engines through technical SEO optimization, content improvements, and the development of dedicated landing pages for different routes and destinations.
Our efforts focus on relevant search queries related to airport transfers, private transportation, and popular tourist destinations across Bulgaria.
Our objective is to establish a strong, sustainable organic presence and reach potential customers actively searching for these services.
Google Ads and Meta Ads Advertising
We manage advertising campaigns for taxi-mar.com across Google Ads, Facebook, and Instagram, developing strategies tailored to the transportation industry and seasonal demand.
We create advertising visuals and compelling copy targeting different audiences, including tourists, business travelers, families, and groups looking for reliable airport or intercity transfers.
We continuously optimize advertising campaigns to maximize budget efficiency, attract relevant traffic, and increase online bookings.
Social Media Management
We also manage taxi-mar.com's social media presence, building consistent brand communication and strengthening its online visibility.
We develop content for Facebook and Instagram, including advertising creatives, posts, stories, and short-form videos.
Our content strategy reflects seasonal travel trends, airport transfers, tourist destinations, and the key benefits of the company's services, combining informative and promotional content.
Technical Maintenance and Ongoing Development
We continue to provide technical maintenance for the platform, ensuring its stability, security, and performance.
We implement regular updates, optimizations, and functional improvements to keep the system aligned with the evolving needs of the business.
The Result
With taxi-mar.com, we delivered a project that combines a specialized web platform, business process automation, and comprehensive digital marketing services.
We continue to develop and strengthen its technical capabilities and online presence, delivering integrated solutions that range from software functionality and administrative management to advertising, content creation, and SEO.
At DXA Soft, we believe a successful digital project doesn't end with development. It continues through ongoing maintenance, optimization, and a long-term growth strategy.